Final Selection
After a few phases and feedback sessions, we finalised on this design. The team loved the combination of the triangle representing a strong foundation, as well as it looking like a directional arrow to represent moving home. It works great for both marketing audiences - home owners and investors.
Photography and Copy
Minimal and short headers with a focus on contrasting colour were applied. The intention here is to create a heading style that didn’t distract from the imagery, but was strong. With buyers predominantly driven by renders and, eventually photography, this should be the main attention, the overlay and geometric shapes allow for a sense of brand ‘togetherness’.
Assets
I was also assigned the task of creating initial assets for the brand, such as websites, brochures, promotional videos, banner ads, eDMs. You can check out the Augustus Park Multisite here which I designed and developed myself.
Flip Book
A small a5 booklet that gave a sneak preview to the development pre-completion. The center triangle was die-cut to reveal inside the booklet.
