Choosing the animation
Here are the two finished animation loops.
There were lots of illustrations of Larry to choose from, but realistically i only had time to develop two animations. I opted for a run loop animation as well as a walk loop with a bit of phone interactivity. I felt these two would give me enough versatility to create engaging ads with.





Character Rigging & 3D elements
Using Adobe After Effects and Duik Basel, i was able to rig Larry up to have better control over his movement. This alongside some simple storyboarding, i was able to envision the potential creatives.
The feet added an extra challenge as they were illustrated in a way that meant i had to give perspective and 3D movement to the shoe. As this was a relatively short animation i decided to develop a frame by frame animated front and back foot, and attach it to the rig.


