Laybuy Black Friday & Cyber Monday Campaign

This campaign was really exciting for me. Working with illustrators again to bring a campaign to life for Laybuy. Utilizing my Motion Design and Digital Design skills, i worked all the way through this campaign from conceptualization to implementation. Final assets included Social Media videos and statics, HTML banner ads, Google Display ads, Landing Pages and Email Designs.

Choosing the illustration

Working with an illustration team, we came up with multiple concepts for "Larry Laybuy" who would be the forefront of the creative direction of Laybuy Mania. The direction was to focus on stickers, and running animations. The limited colours made it perfect for GIF and vector based animations.

Paid Media

The aim was to be different, engaging and exciting. To raise awareness for all the brands offering deals over black friday with Laybuy. This ad was made for Youtube specifically, but used on other advertising systems with landscape display.

Different Placements

Overall the Larry Laybuy direction was used in lots of different placements by the entire team, but below are a selection of creatives I made. It's great to be able to showcase a successful campaign, both from a marketing metrics perspective and a creative one too

Social

Promoting deals for existing and potential customers of Laybuy to shop the deals. A mixture of static and video to test engagement.