Laybuy Black Friday & Cyber Monday Campaign
This campaign was really exciting for me. Working with illustrators again to bring a campaign to life for Laybuy. Utilizing my Motion Design and Digital Design skills, i worked all the way through this campaign from conceptualization to implementation. Final assets included Social Media videos and statics, HTML banner ads, Google Display ads, Landing Pages and Email Designs.

Choosing the illustration
Working with an illustration team, we came up with multiple concepts for "Larry Laybuy" who would be the forefront of the creative direction of Laybuy Mania. The direction was to focus on stickers, and running animations. The limited colours made it perfect for GIF and vector based animations.
