To promote the new partnership there were tickets up for grabs for people who signed up with Laybuy. For existing customers they were shown an alternative page to shop with Man Utd.

The page design included some fun animations. Such as a scrolling ribbon promoting the game, intro animation promoting the partnership, and after clicking sign up, a quick inline form. I really wanted to showcase the Man Utd photography and brand colours here to highlight the collaboration between the two brands.