White Company Homepage
Interactive Look-Book

Designing and developing an interactive look-book for The White Company’s womenswear collection. Designs were focused on highlighting a recent photo shoot and having the ability to go direct to each product page or just add to cart. Developed using their in-house CMS and HTML/CSS/JS

Design with Interactivity

The key stakeholders were keen to get a feature page that had an editorial feel to it, while at the same time allowing the user to purchase the products directly. The initial design stages involved pitching a look-book style creative utilizing their great photography.

Working as a Team

The approval process and key stakeholders spanned across design and development. I worked closely with the Creative Director to make sure it was on brand and suited the site. The CMS team that managed the e-commerce side took my finished design and front-end bundle to create initially a staging area, and then when all key stakeholders were happy, passed over to the data team for links and tracking to be applied.

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