Laybuy Black Friday
& Cyber Monday
Campaign

This campaign was really exciting for me. Working with illustrators again to bring a campaign to life for Laybuy. Utilizing my motion design and digital design skills, I worked all the way through this campaign from conceptualisation to implementation. Final assets included social media videos and statics, HTML banner ads, Google Display ads, landing pages and email designs.

Black Friday

The aim was to be different, engaging and exciting. To raise awareness for all the brands offering deals over Black Friday with Laybuy. This ad was made for Youtube specifically, but slightly tweaked for other forms of advertising.

Cyber Monday Paid Ads

Keeping that similar retro feel with an old Laybuy branded computer was a really nice touch. We worked on a separate art direction that was closely tied to Black Friday and I created another fun motion design rollout across all channels.

Organic

Promoting the campaign for existing and potential customers of Laybuy was also important to remind them of the upcoming campaign. A mixture of static and video campaigns were used to test engagement.

Feature Page

A minimal feature page design with existing images and clients. It included an animated screen, animated ribbon and interactive computer elements. The main call to action then took you to the sign up to Laybuy page which was slightly re-branded with the Black Friday and Cyber Monday art direction.

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